Hello, I'm Alvaro!

A psychologist by profession, since 2018 I've been working with entrepreneurs and self employed freelancers who need clarity, direction, and strategy to move forward.

After supporting more than 4,000 digital business leaders around the world, I decided to focus on what can't be delegated:

SERVICES

Strategy designed for founders who have already done the hard work: building.

Excellence in Customer Experience

I analyze your service from the customer's perspective and work with you to design a system of care, delivery, and follow-up that generates trust, loyalty, and genuine recommendations.

Narrative and Positioning

We connect your story to what you do, and what your client needs to build meaningful relationships.

Because those who don't communicate clearly become invisible.

Stratigic direction

We unblock barriers, define possible scenarios, and chart the course with brutal honesty.

Questions I get asked frequently

What if I'm not clear about what I want?

Most of my clients arrive lost, tired, unsure whether to continue, pause, or reinvent themselves. I don't give you magic answers, but I know how to ask the right questions.

That's my job: to help you understand why you got lost and where you should go next.

Am I going to tell you what you want to hear?Probably not.

I work with people who need clarity, no looking back. If you're not willing to compromise and face the truth, it's not worth working together.

How long does this process take?

What's necessary for you to have is clarity.

Some people need two sessions to get organized, and others call me whenever they need it. I don't sell pre-built programs because your business isn't a template. Solutions that are predictable or automated could cause more frustration with the business then the one that is made based on thoroughly investigating the business and adjusting the solution to it.

What kind of businesses we help?

Real people. Real businesses.

I've worked with startup founders, consultants, artists, doctors, lawyers and course marketers. But they all have one thing in common: what worked before no longer works for them. And they were ready to change.

How do I know if this is for me?

If you are running out of ideas. If you've tried everything.

Feeling like you're not selling what you want to sell, or building what you came here to build. Then yes, this is for you.

One session,
One direction.
One decision that can change your year.